better yet, why I do this:

I have to thank a friend of mine, James Peters, for a couple of things. The first was introducing me to the band Green Day, and the second was recommending the book Zen and the Art of Motorcycle Maintenance by Robert Pirsig. James suggested it might take about three reads to get a grasp of what Pirsig was trying to say, and sure enough, after the fourth read, I felt I got the gist of it. At least the bit that was important to me...

We devote an enormous amount of our time making quality judgements - how food tastes, clothes feel, music sounds, a mountain looks, a presentation explains, how well a partner listens. It is arguably the most consistent process in our lives, and only through boredom and repetition or the constant absence of quality can this amazing attribute of the human be dulled.

I think it is also remarkable the consistency of quality judgements across a large number of people. Almost everyone prefers the touch of silk over polyester, for example. And almost everyone enjoys experiencing things of high quality.

Pirsig’s idea was that this quality judgement was the point where the mind interacted with the outside world, a singular moment that occurs all the time we are conscious of our environment.

I have spent a great deal of time thinking about what Robert Pirsig was explaining. I realised that if I believe quality is so fundamental to our lives, and that good quality gives so much satisfaction, why not devote more time to creating things of truly high quality so that these positive feelings are experienced over and over again.